#GOLFConnects
BRAND VISION, POSITIONING
EXPAND GOLF’S APPEAL BY CONNECTING THE WORLD OF GOLF AS WELL AS CONNECTING THE WORLD TO GOLF. WE ARE MORE THAN A NETWORK OF GOLF PROGRAMMING TOGETHER, WITH OUR PARTNERS, WE ARE THE PASSION, THE ENERGY AND THE ENTHUSIASM FOR THE GAME ITSELF.
AS A LEADING VOICE IN THE GAME, WE ARE UNIQUELY POSITIONED TO IGNITE THE DRIVE FOR GROWTH.
TONE: AUTHENTIC | CONFIDENT | DEDICATED | ACCESSIBLE
MESSAGE & STRATEGY
GOLF IS MORE THAN A GAME. IT’S A CULTURE THAT FUELS PASSION, TEACHES VALUES, AND ENRICHES LIVES AND COMMUNITIES.
SHOW IT’S MORE ACCESSIBLE & INCLUSIVE. (BREAK DOWN THE BARRIERS & STEREOTYPES)
NOT JUST AN IDENTITY BUT A LANGUAGE TO CONNECT TO THE AUDIENCE. CONNECT TO THEM AT THEIR EMOTIONAL CORE. ENGAGE AND INSPIRE THEM.
PRIVILEGED TO EXECUTE THESE WITH A TALENTED TEAM OF DP'S & PRODUCERS
CREDITS
VP / CREATIVE DIRECTOR - CHAD READ
GOLF PRODUCERS
FRAN SOLOMITA, BRYAN HARDEN, SEAN O'HARA, MARK WERNBERG, NEIL PETAGNO, KAREN WRIGHT, MICHAEL HARRISON, SOPHIE SMOOT, ANDREW KIGER, BRIAN ZIETH, SHANE HICKEY
DP's
and of course https://www.amypalmer.com/
