Creative Direction / Design / Branding / Execution
GOLF IS MORE THAN A GAME. IT’S A CULTURE THAT FUELS PASSION, TEACHES VALUES, AND ENRICHES LIVES AND COMMUNITIES. SHOW IT’S MORE ACCESSIBLE & INCLUSIVE. (BREAK DOWN THE BARRIERS & STEREOTYPES)
THIS IS NOT JUST AN IDENTITY BUT A LANGUAGE TO CONNECT TO THE AUDIENCE. CONNECT TO THEM AT THEIR EMOTIONAL CORE. ENGAGE AND INSPIRE THEM.
This campaign featured a diverse and sometimes unassuming collection of amateur to pro golfers all grounded by the game they love.
The Journey.
GOLF was uniquely positioned to grow the World Long Drive Brand when it acquired the league in 2015. By professionalizing the sport we created a global presentation that elevated the Brand, it's stars & iconic events.
Social Content - A series of social spots were produced highlighting the players and driving tune in as well as awareness.
What do you get when you combine an adrenaline filled major theatrical release and an adrenaline filled WORLD LONG DRIVE Championship? MORE ADRENALINE!!!!
The Book of the Open Championship is etched in ink. The stories of the past and those yet to be written.
Giving the course, trophy & weather it's own personality. "The Ghost of Carnoustie"
Focusing on the epic return to Northern Ireland for 2019 Open Championship, this campaign focused around the lay of the land and it's rich folklore.
He's Got Style, He's Got Grace!
A quick trip through Universal
Superbowl
Brand
Sweepstakes
A kid in a candy store
Microwave Burrito
Get to the heart of your game
MORE GOLF, ONE PASS.
CROSS PROMOTION
GRITTY
NO MORE MUNDANE MORNINGS
TaylorMade image